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Sizing guide.
Measure your dog in three simple places and you’ll have the perfect fit first time.
We sniff out the details
1. Back length
Measure from the base of the neck (where the collar sits) to the base of the tail, along the spine.
2. Chest girth
Measure around the widest part of the chest, just behind the front legs. Keep the tape snug but not tight.
3. Neck girth
Measure around the neck where the collar normally sits. Add 2cm for comfort.

Size | Back length (A) | Chest girth (B) | Neck girth (C) | Typical breed |
|---|---|---|---|---|
XS | 20–25 cm | 28–34 cm | 20–26 cm | Chihuahua, Yorkie |
S | 26–32 cm | 35–42 cm | 27–33 cm | Dachshund, Pug |
M | 33–40 cm | 43–52 cm | 34–40 cm | Cocker Spaniel, Beagle |
L | 41–50 cm | 53–62 cm | 41–48 cm | Labrador, Husky |
XL | 51–62 cm | 63–74 cm | 49–58 cm | Golden Retriever |


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